So a topic of great debate around here has been what precisely to call this little gizmo of ours. Yes, we’ve named our brand WineToMatch. But we can’t seem to settle on the correct common noun to describe our flagship product.
Is it a wine pairing…
gadgety geegaw gizmo of grapey goodness?
You see our conundrum. Given some time, I’m sure we’ll settle into a name that befits our ______. But until then, don’t be surprised if we call it an “appplication” in one sentence and an “engine” in the next.